Movity Selects — music_video

Tamara Flores - CHINGONA

By Rupert Höller

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About

Tamara Flores moves with fearless determination through the colorful streets of Acatlán, Mexico, the hometown of her mother. Her impossibly long braid is a living symbol of strength and empowerment. “Chingona” is a bold visual anthem about carving your own path and owning every step forward. Bursting with color, rhythm and dance, it’s a celebration of identity and the unapologetic freedom to live life on your own terms.

Frames

Tamara Flores - CHINGONA
Tamara Flores - CHINGONA
Tamara Flores - CHINGONA
Tamara Flores - CHINGONA
Tamara Flores - CHINGONA
Tamara Flores - CHINGONA
Tamara Flores - CHINGONA
Tamara Flores - CHINGONA
Tamara Flores - CHINGONA
Tamara Flores - CHINGONA
Tamara Flores - CHINGONA
Tamara Flores - CHINGONA

Director's note

We shot in the beautiful town of Acatlán in Veracruz, Mexico, the hometown of Tamara Flore's mom. The whole village was part of the shoot, everyone helped where they can and we did a lot of street casting, portraying the people of the town alongside the choreography of Tamara and her dancers. At one point it almost felt like there were too many ideas and opportunities, people borrowing us their cars, donkeys, horses, houses. We had a lot of time to explore the town and three shoot days full of running around like maniacs. It was a super special shoot and I'm endlessly grateful for all the beautiful people taking part in it.

Making of

We arrived with a first rough concept but most of the scenes were inspired and influenced by the town and it's people. For example the giant shoe, we found it by accident and discovered this huge warehouse with all this hand made sculptures, that they created for celebrations in the village. Also the dancing man, we intended to only shoot one single scene where he just stands and looks at the camera, and suddenly he began to dance, so he became this amazing side character that appears all across the video.

Credits

  • vfx: Rupert Höller
  • sound: Sajei Sánchez
  • editor: Rupert Höller
  • myRole:
  • director: Rupert Höller, Harlock
  • producer: Cicatriz, Omar Uscanga, Alexa Pereda Puente, Svetlana Pavlova
  • brandName:
  • songTitle: CHINGONA
  • artistName: Tamara Flores
  • productName:
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  • cinematographer: José Grimaldo
  • 1st AC: Rodrigo García
  • 2nd AC: Sofia Bazán
  • Gaffer: Osiris Alejandro Flores Moreno, Julio César Avila López
  • Makeup Artist: Marlenne Solís Rodríguez
  • Costume Design: Tony López
  • Styling: Christian Reynoso
  • Seamstress: Petra Hernández Rivera
  • BTS Photo & Video: Pau Jan Prats Salas, Chris Rodriguez, Samantha Valenzuela
  • Color correction: Manuel Portschy
  • Title: Cananea Studio
  • Credit Design: Cananea Studio
  • Camera Equipment: M28 equipment
  • Grip: Jose Luis Herrera Hernández
  • Equipment Provided By: Jose Luis Herrera Hernández
  • Production Manager: Norma Hernández Sánchez, Fidel Bautista Baez
  • Catering: Elsa Hernández Sánchez, Elena Palmeros Zamora
  • Braid: Sebastian Arredondo
  • Dancer: Ximena Martin, Luisa Peña, Valeria Guerrero, Denisse Arantxa Oseguera, Mariana Itzel Balderas, María José González
  • Juggler: Andrea Aranda
  • Dancing Man: Eloy Candido Rivera Hernández
  • Old Lady: Maria Guadalupe Rivera Hernández
  • Lady Braiding Hair: Elena Aguilar Trujillo
  • Kid with Calf: Osvaldo de Jesus Hernández Bautista
  • Ice Cream Vendor: Enrique López
  • Card Player: Christian Reynoso
  • Horse Rider: Maria Luisa Ortega, Pedro Ortega
  • Pilatos: Jose Manuel Mendoza, Luis Lucido Dominguez, Jesús Jhovany, Lucido Salas, Jesús Alberto Lucido Hernandez, Kevin Uriel Salazar Morales, Kevin Ulises Ramirez Bautista, William Gomez Castañeda, Kaleb Viveros Castañeda, Jorge Alberto Bautista Marquez
  • Kids: Jazmin Noemi Salazar, Joel Guerra Hernández, Joel Ortega Hernández, Lluvia Anette Guerra Ortega, Rosa Castillo Bravo, Samanta Berenice Gómez Sánchez, Osvaldo Arenas Perez, Alberto Arenas Perez, Johan Santiago Salas del Valle, Karla Sofía Salas del Valle, Leonel San Gabriel Hernández
  • Women in Church: Norma Hernández Sánchez, Ximena Martin, Luisa Peña, Valeria Guerrero, Denisse Arantxa Oseguera, Mariana Itzel Balderas, María José González, Andrea Aranda, Maricela Salas, Angélica Salas Flores, Flavia Flores García, Samanta Berenice Gómez Sánchez, María Arnaud Salas, Anita Rendón, Teodora Alarcón, Jenoveva Salazar, Bernandina Mendoza, Anita Rendon, Celia Ortega, Juana Sabaleta, Juana Alarcon, Gloria Hernández, Teresa García, Fransisca Salazar
  • Shoemaker: Martin Marquez Salazar
  • Boots: Dominguez
  • Sacristan: Juana Hernández Salas
  • Church Keeper: Tomas Zavaleta Hernández
  • Culture House: Alvaro Rodriguez
  • House Keeper: Jose Manuel Mendoza
  • Bar Owner "El Vicio": Polin Grajales Ramirez
  • Owner of Calf: Pedro Hernandez Marquez
  • Donkey: Pedro Hernandez Marquez
  • Field Owner: Rafael Ortega
  • Truck Owner: Constantino Salas
  • Horse Owner: Francisco Aurelio Alonso Hernández

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